Softness, with clarity.
Five rounded petals. A soft, recognizable outline.
ABOUT MILLION ROUTINES · 우리의 시작
집에서 마시던 차 한 잔에서,
나누고 싶은 아름다움으로.
Born from tea at home and a wish to share everyday beauty.
A NOTE FROM THE FOUNDER
Founder · Million Routines
내가 아름답다고 느끼는 것을,
누군가의 일상에도.
It began with tea at home.
I grew up with tea at home. I wanted to share the objects, textures and small moments I find beautiful.
Charim brings that wish into daily use: a cup, a cloth, a page. White, black, celadon and a little nacre light.
I hope they find a place in your own day.
Emily Kim집에서 차를 마시던 문화가 이 브랜드의 출발점이었어요. 그리고 제가 아름답다고 느끼는 것들을 다른 사람들과도 나누고 싶었습니다.
차림은 그 마음을 일상에서 사용할 수 있는 물건으로 풀어낸 첫 번째 시도예요. 한 잔의 차와 작은 물건들이 누군가의 하루에도 그 사람만의 아름다운 시간을 만들어 주길 바랍니다.
THE IDEA IN OUR NAME
Many routines. Your own way to make one yours.
We begin with Charim · 차림: tea, considered objects and a place for your words.
Meet the first collection ↗THE STORY OF OUR MARK · 꽃에서 시작된 형태
Emily’s wish for a very minimal flower led to five rounded petals, one small center dot and a single quiet outline.
Five rounded petals. A soft, recognizable outline.
One small dot: our reminder to return to the moment.
The same flower in ink, thread and nacre-inspired light.
An original contemporary mark. Nacre finishes are proposed print effects.
THE DESIGN FOUND ITS WAY HERE
A request for a minimal bloom moved the identity toward a softer, more concise outline.
Black, white and celadon became the foundation. Nacre printing and embroidery carry the flower into the collection’s proposed finishes.
KOREAN ROOTS. EVERYDAY RITUALS.
A first collection, shaped by a personal beginning and made for your own everyday.